Posted on July 23rd, 2008 in youth, youth marketing | Comments Off
$200 Billion Mobile Data: Informa Telecoms and Media has published some figures from its World Cellular Data Metrics, predicting that global mobile data services will exceed $200 billion this year, up from $157 billion in 2007. In the first quarter of this year mobile data service revenues exceeded $49 billion according to Informa, a 42.7 percent increase compared to the same period a year ago. Of that total, Informa estimates that non-SMS data was $17.48 billion in the first quarter, or 35.6 percent of total data revenues (which in turn accounted for about a fifth of total operator revenues).
From this we see that the US/Canada region has quite strong data usage—although it should be noted that it is the region with the least number of countries (North America would include Mexico, which would drag down the figure). The Asia Pacific region comprises about 40 percent of the global data revenues according to Informa, and grew about 48 percent year-on-year. The Middle East grew its data revenues by 91.7 percent year-on-year, although it has just 2 percent of the global data revenues. DoCoMo (NYSE: DCM) pulled in the highest non-voice revenues in the quarter ($3.6 billion) pulling ahead of China Mobile ($3.5 billion) which had come first for the previous three quarters, and Filipino operator Smart Communications garnered more than half of its revenue from data due to the high usage of SMS.
EU Mobile Content $17.3 Billion By 2012: Frost & Sullivan has predicted that the European market for premium mobile content will grow from 2.68 billion euros (US$4.22 billion) in 2007 to 11.0 billion euros (US$17.3 billion) in 2012. Music, video/TV and games will lead the growth, but Frost & Sullivan also note social networking, search and LBS as gaining momentum. (Release)
Sub-Continent Data $8.3 Billion By 2013: Juniper Research has predicted that an increasing market for rich-media content and services in the Indian sub-continent will push operator-billed data revenues in the region from $3.0 billion in 2008 to more than $8.3 billion by 2013. Ringtones are currently the most lucrative service, but Juniper reckons that games, mobile TV and full-track downloads will be significant revenue streams within 5 years, and mobile browsing revenues will continue to climb steadily. Growth will be bolstered by 3G networks, although these probably won't be launched until 2009. The number of subscribers in the region is predicted to rise from 431 million this year to 740 million in 2013, with India (unsurprisingly) providing the largest share of revenue followed by Pakistan. (release)
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Posted on July 22nd, 2008 in youth, youth marketing | Comments Off
They still listen to their parents. - Download time trumps video quality. - Word of mouth trumps download time. - Sorry, the fact that your 3-year-old knows how to use a mouse is not all that special. - WTF is youth marketing?
Posted on July 13th, 2008 in youth, youth marketing | Comments Off
Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones ...
tv.wallst.net
Posted on July 11th, 2008 in youth, youth marketing | Comments Off
Increasing Internet Community Size....and revenue!
European social networking has now become a point of strong interest to the Internet annd Mobile Social Networking Industry. While few North American companies actively pursue the E.U. market for social networking, we have found that the majority of the attendace of SNC2008 are Europeans. Not surprisingly, the attendees at the event each dominate market share within their spheres of influence for the E.U.
Our annual European Social Networking Conference chose will provide the next European event in London on September 22-23, 2008. While it will cover the Social Networking and Internet Personals business, the event will also focus on Europe. SNC2008 London is for social networking executives that have an interest in penetrating the EU market. Attending SNC2008 London will be:
Social networking business executives
Venture Capitalists
Software & technology executives
Telecommunication executives (including Mobile)
Marketing executives
Social Media executives
Payment processing executives
Internet personals industry business executives
Experts in management, technology and marketing for social networking / online personals with experience with the market in European nations will present. For example, we plan on having a 90 minute workshop covering the SN marketplace in Northern European speaking nations: creating online social networks in Northern Europe, how to attract them to a website and how to retain them. The growing mobile market for social networking in this region will also be discussed.
Similar to the Miami event this two day European Social Networking Conference will consist of morning seminars and lectures, followed by afternoon workshops. The workshops will consist of a series of 90 minute intensive lectures that are designed to improve internet social networking business performance. Most presentations will focus on increasing E.U. web traffic and conversion rates. Language issues, cultural differences, technological developments and preferences for specific European countries will be covered at this event. Dating industry executives, marketing representatives, technology executives, affiliates and affiliate managers all stand to learn a great deal in these workshops and are welcome to interject their questions at anytime. Significant time will exist for networking as well.
This years Social Networking Conference takes place on September 22-23, 2008 in London at the Millennium Gloucester Hotel Kensington and Conference Centre, and precedes the London Ad-Tech Conference, which commences on the following day after our event.
Exhibitors will also be present and all are urged to meet these companies in person to build relationships. Click HERE for more information on exhibiting or contact us at telephone USA +1 (212) 722-1744.
If you've never been to our events before, you will learn a lot while at the same time make alot of friends in the industry. We trust that you will find this event exciting, fun and a great learning experience. I hope to see you there!
