Mobile Youth Survey

p2pnet news view RIAA | Music | Games:- EA Sports boss Peter Moore thinks the gaming industry has something to learn from the Big 4 record labels, ... and Codemasters have hired infamous UK law firm Davenport Lyons to threaten 25,000 people across the UK with lawsuits unless they agree to pay £300 (about $556) in extortion, a technique much favored

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Ad spending to reach gamers is also increasing.

Why ‘Amy Jussel’ instead of ‘Shaping Youth’ in the headline today? Because this time it’s personal…That’s mama code for ‘don’t do as I do, do as I say’ on the media management front from my own tween experience regarding familial ...

A new generation of well-educated, technically-savvy young web users are shaping the media habits of the US, with one in 20 Americans saying they do not watch TV on a typical day and a sharp decline in newspaper readership, according to new research. The biennial Pew Research Center report on changing news audiences described 13% of the US public as “net newsers” - web users under 35 who read more political blogs than watch national news coverage, rely heavily on web-based news during the day and have a strong interest in technology and technology news. Yahoo, MSN and CNN were the three most popular web news destinations, though users gave many of the leading mainstream media websites low credibility ratings. Read full story

Authentic vs. Cool vs. Geeky

Needed to send an email, but had no internet access? Wanted to send a text but had your hands tied? Queue in Jott, a free service that transcribes your voice to SMS text, email, or even a blog post. Scenario: You are on your way to work ...

Hey folks, I’m sure you’ve been wondering what’s going on with the MySpace and Facebook Marketing Race!

Not a whole lot of news on MySpace really. The limits and overall techniques from the book still apply. Of course, we have the new redesign and you may have noticed a couple of things relocated. Most notably, many of your networking links are under the main “More” button near the top.

There’s been a lot of hype that MySpace has been “dying,” usually from tech blogs and web stats…

Okay, what to take away from this graph (Alexa.com). We can see the blue line representing MySpace’s page views over the past year, and the other for Facebook. Now, you’ll notice MySpace has a drop in page views, one that would seem to be significant too. There are two reasons for this. To understand the first, we need to take a trip back one year…

Last year, MySpace was really flourishing, about at its peak most would say. What came with all this traffic was a huge surge of spam and MySpace began hard captcha tactics about the end of 2006 and really pushing captcha in 2007. What became of this was a significant decrease in spam, and ultimately page views (from spammers). Of course, you’ll still see spam on the network, but if you think back a year ago, you may remembering opening your mailbox and seeing 1-5 new messages a day!… a rare find now.

Secondly, how does Alexa.com (where the above data statistics are from) work? Glad you asked!

From Wiki:

Alexa ranks sites based on visits from users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape.

Why is this significant? It’s important because Alexa gets most of its data from people that install its toolbar and or widgets. Most people that install these do it for a reason - to get their website up in the rankings on Alexa.com. People that have websites are very tech-oriented, and it’s been well known that the tech-oriented people favor Facebook over MySpace, which is precisely what this graph shows.

So at the end of the day, both networks are still very popular and excellent sources of networking. Neither should be left out of your campaign since they are both the two largest social networks and offer your brand huge growth potential if applied right.

Video game dude Levinator25 discovered a glitch in the Tiger Woods golf game that lets Tiger’s character walk on water within the game. Levinator25 posted video of the glitch on YouTube and the glitch becomes something all fans of the game can enjoy.

EA Sports responds, with their own video (above), proving that Tiger can indeed walk on water. Awesome marketing response.

Who said the entertainment biz isn't diverse? (flip to kids' channels. Disney just premiered "The Cheetah Girls One World," featuring a plethora of stars with different ethnic backgrounds. Plus teen girls not digging the Olympics) (New York Times, reg. required) (Media Life Magazine Younger Viewers)

- 'Mall' didn't have many buyers (17.1 million viewers tuned in to the premiere of Disney's "High School Musical 2"; "American Mall" brought in a paltry 436,000. I enjoyed it, but maybe MTV's audience is too old for its version of Disney's tween hit) (Ad Age, reg. required)

- TV hits the streets ("It's Always Sunny In Philadelphia" joins "Seinfeld" in holding campus tours this fall) (Zap2It)

- Social Konnections (Konnects hoping to bridge the gap between social Facebook and all-about-business LinkedIn. Plus, Facebook comes up with more ways to sell your friends stuff... through your own profile. So sneaky of them. They're also pushing new "engagement ads" which encourage click-throughs to big brand sites) (Media Post, reg. required) (Wired)

- Gen Y will soon be deaf (killing their hearing softly with in-ear headphones. And speaking of "high-pitched," "American Idol" reject Sanjaya debuts as the national pitchman for Nationwide Insurance) (CNET) (MSNBC)

- iFastTrack (musicians, including Yael Naim, the Ting Tings, and Feist, featured in Apple ads find overnight success) (Variety)

- Commercial success (instead of taking standard two-minute commercial breaks, MTV tried an 8-minute "mega pod" of ads during last Monday's premiere of "The Hills." And because teen girls are so obsessed with the show they, of course, sat through it. Plus, if the "90210" ladies can get along, why can't The Hills girls?) (Mediaweek) (Reuters)

- Gaming trends (superhero craze continues, with Spiderman, Batman, and DC Comics finding sweeping success online and on video games. Women are playing games too, and Playboy is launching a game targeting 20- and 30-somethings called "Pool Party" that will be based on "actual events held at the Playboy Mansion.") (USA Today) (Mediapost)

- Back to college (welcome to school, here's an iPod. Plus, the Times follows a few freshman from Parsons around while they shop for dorm supplies. Also, back-to-school shoppers will be spending 83% less on clothing) (New York Times, reg. required) (Mediapost, reg. required)

- DIY Keds (this is so cool - I wore Keds as a kid, and I want a new self-designed pair pronto! And Gen Y also loves DIY college majors - thanks Karell!) (The Futurist)

P.S. Remember the Media Post article about the viral bee video from yesterday? Watch it here.

There's a great talk from Clay Shirky in the latest issue of Edge -- about all of our surplus, unused brain power, and what we might be able to do with it if we turn off our TVs:

How big is that surplus? If you take Wikipedia as a kind of unit, all of Wikipedia, the whole project -- every page, every edit, every line of code, in every language Wikipedia exists in -- that represents something like the cumulation of 98 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 98 million hours of thought.

And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that's 2,000 Wikipedia projects a year spent watching television.

Watch the video or read the transcript >>