Recent research from WOMMA Member GFK Custom Research North America paints a very telling picture of what Americans are doing on their mobile devices: playing a lot of games. In fact, according to GFK/NOP research, 70 million US mobile customers are playing games on their phones, a number which includes both downloaded games and preloaded games. Additional research by the dotMobi consortium and AKQA delved into the mobile internet habits of Americans and Britons alike, and found that of the 1,65

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