penguin_150×200.gifPenguin Books is one of the best known book companies in the world. They publish a wide variety of books - classics, fiction, reference - that are sold throughout the world.

Nick Hornby has written several bestselling novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.

When Penguin launched Hornby’s latest novel SLAM - his first to be directed at a teenage audience - they used a very innovative mobile approach to reach this target group. (more…)

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