by Jennifer Laycock Perhaps the biggest misconception about viral marketing is that it's a style of pushing your message. Companies convince themselves it's like launching a blog or running a paid search campaign...it's simply something you decide to do. With that in mind, companies set out to create a viral campaign, set it loose and then sit back and ask themselves why nothing seems to be happening. In this three part series I'll dig beyond the hype of Viral Marketing and look at three key

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